Kitchen Buyers Beware! Tricks of the trade used by by Tom McKernan
TRICK 4 The Free Yes that good old faithful standby, something for nothing. Does anybody actually believe that anything worth anything can really be had for free? The free lunch perhaps? This claim would seem to insult our intelligence but then it does seem to work for some companies, usually at the lower end of the market. So where does this free stuff come from? Is there a secret cave somewhere, full of great appliances, which only the privileged few can access and help themselves from? Actually, and you already knew this, the stuff has to be paid for by someone. So how does it work?
The fact is that whether it is old stock or the latest model, the kitchen supplier has to pay for it. The kitchen supplier then has to recover the money from someone. Guess whom?
|